Live from Cannes Lions 2025

Campaign Middle East is sharing updates from Cannes Lions 2025, a big event for people in advertising, marketing, and media. Their team is talking to experts, watching panel discussions, and reporting what’s new and trending. From emotional storytelling to smart use of AI, they’re covering it all.

Creativity Still Matters

Ali Rez from Impact BBDO spoke about how important emotions and stories still are, even with all the new tech. He said it’s great to see people still care about creative ideas. Mike Khouri from Tactical said technology should support creativity, not replace it.

New Moves and Big Ideas

Matt Manning from Dentsu Sports shared their big news that they’re opening a new office in Saudi Arabia. It’s part of their plan to grow in more countries. Aude Gandon from Nestlé said creativity helps not just in branding but also in growing the business.

AI and Real Voices

Melissa Nikolic from YouTube Ads talked about how brands can tell better stories by working with YouTube creators. She believes these real partnerships help make messages feel honest and true. Reda Raad from TBWA\RAAD warned that too much AI can make all ads look the same and lose cultural value.

Final Thought

Cannes Lions 2025 is full of energy, with smart leaders sharing bold ideas. Everyone agrees creativity still leads the way, even in a world full of tech. Follow Campaign Middle East for live updates from the event.