Zepto’s ATOM Unveils Revolutionary AI-Enabled ‘Consumer Persona’ for Brands

Brands can now instantly delve into their consumer segments with unprecedented clarity using AI-driven personas, real-time buyer insights, and precision targeting tools that turn data into powerful, actionable strategies.

Zepto, India’s forefront quick commerce platform, has rolled out an exciting upgrade to its brand intelligence suite, ZEPTO ATOM, with the introduction of the groundbreaking ‘Consumer Persona’ feature. 

This innovative addition empowers brands to gain a profound understanding of consumer behavior, unveiling essential insights into purchasing patterns, motivations, and effective engagement strategies for distinct customer segments.

The ‘Consumer Persona’ feature is designed to transcend traditional static dashboards, transforming them into interactive sessions that allow brands to diagnose customer drop-offs, gain insights on non-buyers, optimize ad spending, and elevate product launches. 

Devender Meel, Chief Business Officer at Zepto, emphasizes, “With ‘Consumer Persona’, brands are liberated from the confines of static dashboards, stepping into interactive sessions that unveil invaluable customer insights. 

ZEPTO ATOM now serves as an intelligent co-pilot—converting what was once a cumbersome, multi-agency process into swift, data-driven action, powered by Zepto’s unparalleled first-party insights.”

At its heart, this remarkable feature utilizes Zepto’s sophisticated data science model to craft dynamic consumer profiles. Brands can now explore rich customer intelligence at city and category levels, encompassing demographics (age, gender, affluence) and psychographics (diet preferences, cart correlations, brand loyalty, and purchase frequency and timing). 

This enables unparalleled audience segmentation and finely-tuned brand strategies. Shriram, Head of E-commerce at Tata Consumer Products, is among the esteemed brands leveraging the power of ZEPTO ATOM. 

He shares, “Our unwavering objective is continuous innovation to sustain market leadership, and Zepto ATOM is a testament to this commitment. While we engage with every major e-commerce channel, the insights delivered by ZEPTO ATOM, especially through Zepto GPT and its meticulous PIN code-level geo insights, are exceptionally advanced, marking an industry first. 

This capability allows us to decode demand and consumer behavior with remarkable speed, facilitating swift strategic adjustments and enhancing our service to customers.” The Persona experience goes beyond mere insights, powering ‘Insights-in-Action’, a real-time decision-making toolkit that enables brands to:

• Engage with Synthesized Personas: Dive into AI-powered personas that simulate interactions with thousands of real customers, allowing brands to test marketing concepts, pricing strategies, messaging, and more.
• Execute Precision Campaigns: Launch hyper-personalized ads and promotions tailored to the unique needs of buyers, driving higher conversion rates and maximizing return on ad spend.

Soon, brands will also be equipped to conduct city-specific quantitative surveys to validate ideas and deploy sampling campaigns that connect with untapped, high-potential audiences for meaningful feedback.

“In my extensive experience with various e-commerce brand portals, ZEPTO ATOM’s detailed insights, driven by Zepto GPT and granular PIN code-level geo insights, are genuinely revolutionary and an industry first. 

This level of analytical depth empowers users to swiftly uncover critical data points that would otherwise demand days of rigorous manual analysis,” remarked Ananth Narayan, founder of Mensa Brands.

From established FMCG titans like Mankind Consumer, Mars, Henkel, and Bagrry’s to dynamic D2C disruptors such as The Whole Truth, Zoff Foods, Sid’s Farm, and Anveshan, over 100 brands across diverse categories are actively harnessing the potential of Zepto ATOM to supercharge their decision-making in product development, pricing, and promotional strategies. 

Since its debut in May 2025, the platform has engaged more than 1,500 brands during its trial phase, amassing over 40,000 hours of usage, positioning Zepto ATOM as the indispensable growth engine for brands navigating the fast-paced realm of quick commerce.