Google Unveils AI Mode for Users in India

Today, Google has grandly introduced its cutting-edge AI mode, a dynamic Q&A-style search tool, tailored specifically for users in India.

Google introduced its AI mode, a Q&A-style search tool, to users in India today. This innovative feature is currently in its experimental phase, and users are invited to opt in through Search Labs to explore its full potential.

Once enrolled, users can pose their inquiries in English. While Google hasn’t revealed plans for supporting local languages just yet, the anticipation for that addition is certainly palpable. This powerful tool empowers users to tackle complex, multi-faceted questions with ease. 

For instance, a parent might ask, “My kids are 4 and 7 and have boundless energy. Can you suggest creative ways to keep them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys?” 

What’s more, users can engage in follow-up questions to refine their search results further, making the experience even more interactive. Earlier this year, Google began testing AI mode among premium subscribers in the U.S., and after its exciting debut at the Google I/O event, the feature has now been rolled out to all users across the U.S. 

Over time, Google has enriched this tool with shopping capabilities, voice and image search support, and even integrated advertising. For users in India, the voice and image search functionalities are particularly noteworthy, as voice search remains a favorite method of inquiry. 

Powered by a custom version of Gemini 2.5, AI mode promises to deliver a seamless and engaging user experience. The initial feedback from early testers has been remarkable, with users crafting queries that are 2 to 3 times longer than the norm. 

With more than 870 million Internet users, India stands as one of Google’s largest markets, serving as an ideal laboratory to study how multilingual users engage with its offerings. Despite Google’s dominant position in the search arena, users are increasingly gravitating toward chat-based AI tools like ChatGPT and Perplexity in their daily routines. 

With the introduction of AI mode, Google is eager to capture the interest of those who prefer a conversational interface. Beyond AI mode, Google is also championing features like AI overviews, which distill and summarize query results, redefining the search experience. 

The company announced in April that an astounding 1.5 billion people globally are already benefiting from AI overviews. However, recent reports from the Wall Street Journal indicate that Google’s AI features may be impacting publishers, who are experiencing noteworthy declines in traffic from organic searches. 

As Google continues to innovate, the balance between providing valuable insights and supporting content creators remains a critical conversation to engage in.