A Big Day at Cannes Lions 2025

On Day 3 of Cannes Lions 2025, many top marketing leaders gathered to talk about creativity and technology. They discussed how AI can help marketing but also warned not to forget the human touch. People shared strong opinions on both sides.

Creativity vs Technology

Some experts have said that AI is useful, but there is still a need for people behind true creative ideas. Others believed automation and smart tools are the future of marketing. But most people agreed that marketing should help in the growth of real businesses.

Marketing for Business or for Good?

Some speakers said that marketing should solve real problems and make the world a better place. Others argued it should focus only on helping businesses grow. Famous marketer Gary Vaynerchuk said creativity should not be used as an excuse to avoid business results.

Middle East Wins and Highlights

The MENA region won 20 awards so far but is still hoping for a top Grand Prix prize. The agencies in Riyadh and Dubai were prominent, especially with creative campaigns for brands like HungerStation and McDonald’s. There were some funny moments that included celebrities like Jimmy Fallon and Serena Williams.

Final Thoughts

This day showed that creativity and AI can work together if used smartly. But no matter how advanced tech becomes, real ideas from people will always matter. In the end, great marketing should help both businesses and the world.